Rallybio: Website
There are a lot of cool headlines you could write for a company in this space that the marketing team will simply never have the guts to go for. And even if they did, legal wouldn’t. The fearless team at Rallybio surprised me every time.
Bose QuietComfort Earbuds: Product Page
The writing process for this 5,435 word-long copy deck included eight months of back and forth with engineers, product managers, planners, developers, lawyers, researchers, strategists, and even the CEO. In the end, it was part of the most successful launch in Bose history.
White Rhino: Interactive Experience
Paradigm shift. Game changer. Win-win. There are a lot of marketing terms out there that induce the gag reflex. Does your copy pass the sniff test? Test your marketing communications for jargon, buzz words, acronyms, and other atrocities.
RCA: Website
Links get broken. Sites come down. Content gets updated.
But I have plenty of PDFs if you want to see more.
ekimsivad42@gmail.com 617.378.5704
